As president and owner of Legato Healthcare Marketing, Mike is actively engaged in identifying solutions for rural health organizations to build their brand, volumes and overall market share. Mike previously served as Vice President, Marketing and Communications, Business Development, Customer Service for Prevea Health, a multi-specialty clinic and partner with St. Vincent and St. Mary’s hospitals in Green Bay, WI. Prior to that, Mike was Director of Public Relations and Strategic Communications, North & Central Regions with Aurora Health Care in Milwaukee, Wisconsin. As a healthcare marketing expert, educator and media trainer, Mike has directed strategic planning efforts for a variety of organizations, serving as counsel for CEOs and other executive team members. Mike also is a contributing author for leading healthcare marketing publications and shares his insights weekly through the nationally recognized Legato Healthcare Blog at www.legatohealthcaremarketing.com. Due to its involvement in the industry, Legato has been designated as the exclusive marketing partner of the National Rural Health Association since 2013.